Which of the following is becoming common for mass merchandisers and involves asking a supplier in a particular area of specialty how to stock shelves?
A) Exclusive distribution
B) Selective distribution
C) Category management
D) Inventory management
E) Chain management

Question

Quizplus · Accepted Answer

Category management is a process where a retailer assigns a supplier responsibility for managing all aspects of a particular product category (e.g., snacks, beverages). This includes decisions on product selection, shelf layout, pricing, and promotions. It is becoming common for mass merchandisers to adopt this approach as it can lead to improved sales and profitability.

Which of the Following Is Becoming Common for Mass Merchandisers