Products such as very expensive Patek Philippe wristwatches are distributed using ____ distribution.
A) exclusive
B) patterned
C) selective
D) intentional
E) intensive

Question

Quizplus · Accepted Answer

Exclusive distribution is the strategy of limiting the distribution of a product to a single outlet or a small number of outlets that are exclusive and selective, usually for luxury products or high-end brands such as Patek Philippe wristwatches. This creates an aura of exclusivity and prestige, making the product more desirable to consumers who seek rarity, uniqueness, and status. Exclusive distribution also provides greater control over prices, image, and service quality, and allows for more personalized and tailored customer experiences.

Products Such as Very Expensive Patek Philippe Wristwatches Are Distributed