The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called ____ distribution.
A) exclusive
B) intentional
C) selective
D) patterned
E) intensive

Question

Quizplus · Accepted Answer

Selective distribution involves using only a portion or percentage of the available outlets in each geographic area. This allows for greater control over distribution and ensures that products are only available in certain locations. It is often used for products that are premium or have a limited target market.

The Use of Only a Portion or Percentage of the Available