The use of all available outlets for a product to obtain the widest market exposure is called ____ distribution.
A) exclusive
B) intentional
C) selective
D) patterned
E) intensive

Question

Quizplus · Accepted Answer

Intensive distribution involves using all available channels and outlets to make a product available to the customers. This approach is commonly used for fast-moving consumer goods (FMCGs) with a high demand in the marketplace. By using an intensive distribution strategy, a company can ensure that its products are widely available and easily accessible to customers, thereby maximizing sales and market share.

The Use of All Available Outlets for a Product to Obtain