A middleman that takes title to products is called a
A) marketing channel.
B) functional middleman.
C) merchant middleman.
D) retailer.
E) wholesaler.

Name: A middleman that takes title to products is called a A) marketing channel. B) functional middleman. C) merchant middleman. D) retailer. E) wholesaler.
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Question

Quizplus · Accepted Answer

A merchant middleman takes title to the products, which means they own the products until they sell them. They take on the risk of holding onto inventory and getting it sold.

A Middleman That Takes Title to Products Is Called a