Trey, an entrepreneur, intends to open a chain of very large retail stores that specialize solely in men's pants. He wants to stock pants for every occasion and from every country on the planet. Trey believes he can sell the enormous variety of pants at 10 to 30 percent below his competitors' prices and still make a profit. His store, Just Pants, would be classified as a
A) category killer.
B) discount store.
C) superstore.
D) traditional specialty store.
E) department store.

Question

Quizplus · Accepted Answer

Just Pants fits the definition of a category killer, which is a retail chain that dominates its specific product category to the point of driving other retailers out of business. Trey aims to offer an extensive selection of men's pants from around the world, at lower prices compared to its competitors.

Trey, an Entrepreneur, Intends to Open a Chain of Very