In order to purchase Longaberger baskets or Pampered Chef kitchen items, you must buy it from a friend or coworker who is acting as a host. These three companies use
A) catalog marketing.
B) direct-response marketing.
C) telemarketing.
D) the party plan.
E) pyramid marketing.

Question

Quizplus · Accepted Answer

The party plan involves a host inviting their friends and family to a party where products are showcased and sold, often with the encouragement for guests to also host their own parties. This is the sales method used by Longaberger baskets and Pampered Chef kitchen items, making D the correct choice. Catalog marketing involves distributing catalogs through the mail or other means for customers to order products directly, direct-response marketing involves advertising that encourages customers to make an immediate purchase or response, telemarketing involves selling products over the phone, and pyramid marketing is an illegal business model where revenue is generated through recruitment of new members rather than actual sales.

In Order to Purchase Longaberger Baskets or Pampered Chef Kitchen