When a producer wants to give its product the widest possible exposure in the marketplace, it chooses intensive distribution.

Name: When a producer wants to give its product the widest possible exposure in the marketplace, it chooses intensive distribution.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Intensive distribution is a strategy in which a producer aims to make its product available in as many outlets as possible to achieve maximum market coverage. This strategy is ideal for products with high demand and low differentiation.

When a Producer Wants to Give Its Product the Widest