Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called
A) advertising.
B) personal selling.
C) press coordination.
D) sales promotion.
E) public relations.

Question

Quizplus · Accepted Answer

Lisa's responsibilities of maintaining good relationships with local government, business leader groups, and the general public align with the goals of public relations. Public relations is the practice of building and maintaining relationships between an organization and its various stakeholders, such as the government, the media, customers, and the public.

Lisa Is in Charge of Maintaining Good Relationships Between Her