Advertising that concentrates on the specific attributes of the product―its brand, style, and type―is an example of
A) primary-demand advertising.
B) direct-mail advertising.
C) institutional advertising.
D) selective-demand advertising.
E) publicity.

Question

Quizplus · Accepted Answer

Selective-demand advertising is focused on promoting a particular brand, style, or type of product to create demand for that specific product.

Advertising That Concentrates on the Specific Attributes of the Product―its