Which of the following is not a disadvantage of newspaper advertising?
A) Poor color reproduction
B) Short life span
C) Difficulty in targeting specific audiences
D) Provision of only local coverage
E) Need to run most ads in black and white

Question

Quizplus · Accepted Answer

Newspaper advertising can actually offer both local and national coverage, depending on the publication. While local newspapers focus on a specific geographic area, many newspapers have a broader reach and can target national audiences as well.

Which of the Following Is Not a Disadvantage of Newspaper