In creating the advertising platform for one of its products, Gems, Inc., will include important selling points such as
A) features that competing products lack.
B) objectives pertaining to brand awareness.
C) an analysis of the advertising target.
D) objectives to improve consumer attitudes.
E) the appropriate media selections.

Question

Quizplus · Accepted Answer

Including features that competing products lack is a direct selling point that highlights the unique advantages of the product, making it a key component in advertising.

In Creating the Advertising Platform for One of Its Products