Although research into consumer opinions is expensive, it is the most productive way to
A) define the advertising objectives.
B) analyze the advertising target.
C) determine the issues of an advertising platform.
D) determine the advertising appropriation.
E) select the media to be used.

Question

Quizplus · Accepted Answer

Research into consumer opinions helps identify the key issues and concerns that should be addressed in an advertising platform, making it the most productive way to determine these issues.

Although Research into Consumer Opinions Is Expensive, It Is the Most