A major source of data for customer relationship management (CRM) is produced by loyalty programs.

Question

Quizplus · Accepted Answer

Loyalty programs are designed to encourage customers to repeatedly purchase from a particular company or brand. These programs typically require customers to provide personal information such as their name, email address, and purchase history in exchange for rewards, discounts, or exclusive offers. This information can then be used by the company to improve their CRM efforts, such as personalized marketing and targeted promotions. Therefore, loyalty programs are a major source of data for CRM.

A Major Source of Data for Customer Relationship Management (CRM)