_______ applications provide optimal information when they encompass customer support, marketing, and sales.
A) SCM
B) CRM
C) Supply chain
D) All of the above

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) applications are designed to manage a company's interactions with current and potential customers. They provide optimal information when encompassing customer support, marketing, and sales. SCM (Supply Chain Management) focuses on managing the flow of goods and services, while supply chain is a broader term that includes all activities involved in creating and delivering a product. Therefore, B is the best choice as it specifically focuses on the necessary areas for optimal customer management.

_______ Applications Provide Optimal Information When They Encompass Customer Support