Question 1

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

Accepted Answer

Answer not provided.

Question 2

Identify and describe the major categories of business products.

Accepted Answer

Answer not provided.

Question 3

Describe and illustrate the four major categories of consumer products.

Accepted Answer

Answer not provided.

Question 4

Discuss the implications for a firm's marketing strategy of classifying a product as a convenience, shopping, specialty, or unsought item.

Accepted Answer

The answer of Discuss the implications for a firm's marketing...

Question 5

Why do products fail?

Accepted Answer

The answer of Why do products fail?...

Question 6

Discuss the dimensions of a product mix.

Accepted Answer

The answer of Discuss the dimensions of a product mix....

Question 7

To make intangible products more tangible or real to the consumer, marketers often

Accepted Answer

To make intangible products more tangible or real to the consumer, marketers often use symbols or cues to help symbolize product benefits. For example, a bank may use an image of a family purchasing their dream home to symbolize the security and happiness that come with their mortgage services. This helps consumers better understand the benefits of intangible products that may be difficult to visualize or experience firsthand.

Question 8

What is a product?

Accepted Answer

The answer of What is a product?...

Question 9

Distinguish between consumer products and business products.

Accepted Answer

The answer of Distinguish between consumer products and business products....

Question 10

What is brand loyalty? Explain the three degrees of brand loyalty.

Accepted Answer

The answer of What is brand loyalty? Explain the three...

Question 11

Discuss the branding policies marketers can use. What are the advantages and disadvantages of each?

Accepted Answer

The answer of Discuss the branding policies marketers can use....

Question 12

Which of the following is most likely to be considered a convenience good?

Accepted Answer

Gatorade is a drink that is often purchased for convenience, such as after a workout or for a quick energy boost. The other options may also be convenient, but they are not typically purchased solely for convenience purposes. Lamps, haircuts, running shoes, and concert tickets are often purchased for their functional or aesthetic value.

Question 13

A light bulb can be considered all of the following except

Accepted Answer

The answer of A light bulb can be considered all...

Question 14

According to the text, a product is defined as

Accepted Answer

A product is broadly defined as anything the customer receives in an exchange, encompassing physical goods, services, ideas, or a combination thereof.

Question 15

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

Accepted Answer

Traveler's Insurance uses the symbol of an umbrella to represent protection and coverage for their intangible product of insurance. The umbrella makes the concept of protection more tangible and easily understandable for customers.

Question 16

For each product life cycle stage, discuss the strategic implications.

Accepted Answer

The answer of For each product life cycle stage, discuss...

Question 17

Products are classified as being business or consumer products according to the

Accepted Answer

Consumer products are intended for personal use by individuals, while business products are intended for use by organizations or institutions for the production of other goods or services. Therefore, the classification of products into business or consumer products is based on the buyer's intended use of the product.

Question 18

A(n) ____ is a concept, philosophy, or image.

Accepted Answer

Concepts, philosophies, and images are all examples of intangible ideas. Products, goods, and services are tangible items or actions. Issues may refer to a problem or controversy, but not necessarily a concept or image.

Question 19

Discuss the issues marketers should consider when selecting a brand name. Give specific examples.

Accepted Answer

The answer of Discuss the issues marketers should consider when...

Question 20

What functions do packages perform? Why are packaging considerations important to marketers?

Accepted Answer

The answer of What functions do packages perform? Why are...

Quiz 10: Product, Branding, and Packaging Concepts

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

Identify and describe the major categories of business products.

Describe and illustrate the four major categories of consumer products.

Discuss the implications for a firm's marketing strategy of classifying a product as a convenience, shopping, specialty, or unsought item.

Why do products fail?

Discuss the dimensions of a product mix.

To make intangible products more tangible or real to the consumer, marketers often

What is a product?

Distinguish between consumer products and business products.

What is brand loyalty? Explain the three degrees of brand loyalty.

Discuss the branding policies marketers can use. What are the advantages and disadvantages of each?

Which of the following is most likely to be considered a convenience good?

A light bulb can be considered all of the following except

According to the text, a product is defined as

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

For each product life cycle stage, discuss the strategic implications.

Products are classified as being business or consumer products according to the

A(n) ____ is a concept, philosophy, or image.

Discuss the issues marketers should consider when selecting a brand name. Give specific examples.

What functions do packages perform? Why are packaging considerations important to marketers?