In marketing a new line of nursery furniture for infants and small children,the Fisher Company will most likely use ____ distribution for the products.

Question

Quizplus · Accepted Answer

Selective distribution involves distributing products to a limited number of retailers who meet certain qualifications, such as having a certain level of sales or meeting specific demographic criteria. This would be the best choice for a new line of nursery furniture, as it allows the Fisher Company to control which retailers carry their products and ensure they are marketed to the right target audience. It also allows for a balance between availability and exclusivity, as the products will be available in enough locations to attract customers, but not so widely available that they lose their appeal.

In Marketing a New Line of Nursery Furniture for Infants