Durable goods such as television sets and DVD players generally reach their target markets through

Question

Quizplus · Accepted Answer

Selective distribution is the most appropriate choice for durable goods such as television sets and DVD players. Selective distribution involves the use of a limited number of outlets to distribute a product. This is because these types of products require certain levels of expertise in sales personnel to effectively market and sell. Therefore, manufacturers tend to limit the distribution to expert retail stores that can explain and handle the products effectively to meet the target market's needs.

Durable Goods Such as Television Sets and DVD Players Generally