Hyo runs an ice cream store with her family. They run a Frequent Scoop program. Each time the card holder gets a cone/dish of ice cream, the card is punched. The eleventh cone/dish is free. This is an example of a(n):
A)Accounting Business Process
B)Finance Business Process
C)Marketing Business Process
D)Production Business Process
E)Management Information Systems Business Process

Question

Quizplus · Accepted Answer

The Frequent Scoop program is a marketing business process aimed at increasing customer loyalty and retention.

Hyo Runs an Ice Cream Store with Her Family