Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She finally has a Web site that supports online purchases. She wants to expand the use of the Web site to improve customer loyalty. Which idea is likely to have the highest success?

Question

Quizplus · Accepted Answer

Setting up a customer club with newsletters and discount coupons is likely to have the highest success in improving customer loyalty. This creates a community around Puja's products and makes customers feel appreciated and valued. The newsletters can include updates on new products, special promotions, and personalized messages. Discount coupons can incentivize customers to make repeat purchases and feel like they are getting a good deal. Providing exclusive benefits to the customer club members can also encourage customers to continue shopping with Puja.

Puja Loves to Sew and Makes Beautiful Scarves from Designer