Question 1

REFER TO IT'S ABOUT BUSINESS 8.3: In the case study about tracking gang violence, what city started using software to analyze social media to collect information.
A)New York City
B)Chicago
C)Miami
D)Atlanta
E)Los Angeles

Accepted Answer

The case study about tracking gang violence mentions that the Chicago Police Department started using software to analyze social media to collect information.

Question 2

Dan is in the middle of his senior year job search. He is really interested in one particular company but wants to do some research on the company - research well beyond what the company says on their own Web site. Which of the following would best help him find out what other people are saying about the company?
A)Search Twitter using the company's name.
B)Click "like" on their Facebook page.
C)Do a Google search on the company.
D)Look for employees on LinkedIn and ask them their opinion.

Accepted Answer

Searching Twitter using the company's name can provide real-time opinions and discussions from various people about the company, offering diverse perspectives beyond the company's official narrative.

Question 3

Amy spent hours looking at ratings, reviews, and recommendations before she bought her new mattress. After the first night, she realized it was definitely not the right mattress for her and she called the store to return it. Why didn't the ratings, reviews, and recommendations help Amy in this purchase?
A)People really didn't post their honest opinions
B)Most of the reviews were paid-for reviews.
C)Not everyone has the same expectations from a mattress.
D)The data was out of date.

Accepted Answer

Ratings, reviews, and recommendations can be helpful, but everyone has different preferences and expectations when it comes to mattresses. What works for one person may not work for another, so Amy may have just had different expectations for her mattress than the people leaving reviews.

Question 4

One of the problems that HR departments have with using social computing to recruit is _____________.
A)all candidates seek them out.
B)they only receive qualified applications.
C)they receive many more applications than they can process.
D)social sites each have their own special niche.
E)they cannot be used for internal tasks.

Accepted Answer

Social computing can reach a large audience and generate many applications, making it difficult for HR departments to process or manage the volume of candidates.

Question 5

Which of the following tools are not used by marketing professionals to compile market research?
A)Blogs 
B)Wikis
C)Online forums
D)Social networking sites
E)RSS

Accepted Answer

The answer of Which of the following tools are not...

Question 6

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?
A)Social networking
B)Aggregators
C)Blogs
D)Social commerce

Accepted Answer

The answer of Building relationships, anticipating needs, and providing special...

Question 7

Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy to attract runners?
A)Set up a Twitter account, and tweet some details about the event every couple of hours.
B)Start blogging about all the organizing that is going on.
C)Start a business page in Facebook, and let his friends know about it.
D)Start putting pictures of the food bank on photo sharing sites and tag with "5K"
E)Build a Web page with all of the details.

Accepted Answer

Creating a Facebook business page and informing friends can quickly spread awareness through social networks, reaching a large audience effectively.

Question 8

Hunter's sales of custom water bottles has been declining and she isn't sure why. She hasn't been paying much attention to her online presence and thought that would be a great place to start. Which of the following might give her the most insight into what consumers think about her product?
A)See how many Likes she has on her Facebook page
B)Search Twitter posts
C)Review the reviews that are on her Web page
D)Review how many views her YouTube advertisement video has had

Accepted Answer

The answer of Hunter's sales of custom water bottles has...

Question 9

Nathan has a spare bedroom in his apartment in Boston. He would like to rent it out as a "bed and breakfast" but isn't sure how to go about it. Which of the following would be the most successful?
A)Post something on Craigslist.
B)Tweet what he has available every Monday.
C)Post something on his Facebook page.
D)Join a bed and breakfast site

Accepted Answer

Joining a bed and breakfast site would be the most successful option as it is a platform designed specifically for people looking for bed and breakfast accommodations. It will provide Nathan with a larger and more targeted audience compared to just posting on Craigslist, his Facebook page or tweeting about it.

Question 10

Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She needs to start advertising but doesn't want to spend a lot of money since her profit margins are slim. She has set up a Web site (simple but with no online purchasing)and a Facebook store. She also has her own Facebook page. Which social computing tool would be the most helpful in acquiring new followers/customers?
A)Post pictures in Flickr and tag them.
B)Post a YouTube video of different ways to tie the scarves.
C)Create a contest for her Facebook followers.
D)Tweet daily to current users.

Accepted Answer

The answer of Puja loves to sew and makes beautiful...

Question 11

Which of the following is a type of collaborative consumption?
A)Buying a new book from Amazon 
B)Craigslist
C)Renting a car from Hertz or Avis
D)Buying a e-textbook from your bookstore

Accepted Answer

Collaborative consumption refers to sharing or renting goods and services, and Craigslist is a platform that enables people to buy, sell, or rent goods and services from each other. Options A, C, and D involve purchasing goods or services from traditional businesses, which does not fall under the definition of collaborative consumption.

Question 12

Which of the following is true about the impact of social computing on customer service?
A)It's harder for customers to be heard by a company. 
B)Businesses can take their time responding to social media posts.
C)Customers themselves can be used to reduce problems.
D)Businesses will only get negative comments on social media posts.

Accepted Answer

The answer of Which of the following is true about...

Question 13

Ratings, reviews, and recommendations
A)are always provided by businesses on their Web site. 
B)are posted by experts.
C)are posted without compensation.
D)are an aspect of social shopping.
E)are not beneficial to the business

Accepted Answer

The answer of Ratings, reviews, and recommendations
A)are always provided by...

Question 14

Which of the following is true about social commerce?
A)Social commerce only benefits customers. 
B)Social commerce only benefits businesses.
C)Businesses can easily learn about customers' experiences.
D)Social commerce is only concerned with the selling process.
E)New products are never tested via social commerce.

Accepted Answer

Social commerce allows businesses to gather information on customers' experiences through social media platforms, which can provide valuable insights for improving products and services. This benefits both the customers and businesses.

Question 15

Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She finally has a Web site that supports online purchases. She wants to expand the use of the Web site to improve customer loyalty. Which idea is likely to have the highest success?
A)Post a YouTube video of different ways to tie the scarves.
B)Write and post a blog.
C)Set up a customer club with members receiving newsletters and discount coupons.
D)Post pictures of her scarves on her site.

Accepted Answer

Setting up a customer club with newsletters and discount coupons is likely to have the highest success in improving customer loyalty. This creates a community around Puja's products and makes customers feel appreciated and valued. The newsletters can include updates on new products, special promotions, and personalized messages. Discount coupons can incentivize customers to make repeat purchases and feel like they are getting a good deal. Providing exclusive benefits to the customer club members can also encourage customers to continue shopping with Puja.

Question 16

Which of the following is not an example of social shopping?
A)Group shopping 
B)Going to Amazon.com to buy a book
C)Shopping communities and clubs
D)Social marketplaces
E)Peer-to-peer shopping models

Accepted Answer

The answer of Which of the following is not an...

Question 17

Which of the following is false about social advertising?
A)Social network sites have turned to advertising as a way to make revenue. 
B)Viral marketing is effective with social networking
C)Social advertising removes peer pressure from the buying decision.
D)Social advertisements are placed in paid-for media space by companies.
E)Social apps support social interactions and are managed by a company to promote its brand.

Accepted Answer

The answer of Which of the following is false about...

Question 18

Greg still follows his high school's lacrosse team. He set up a meeting with the coach to ask how he could help with recruiting. Which of the following actions would make the most sense for recruiting from the coach's point of view?
A)Build a wiki with other alums of their seasons.
B)Build a fan page in Facebook to alert alums to upcoming games.
C)Go to games and tweet about the action.
D)Blog about the games and include his own insights about his experience.
E)Post photos of this year's games on a photo sharing site and tag them with the name of the high school.

Accepted Answer

The answer of Greg still follows his high school's lacrosse...

Question 19

Sarah recently purchased a decorative pin from a web site. The pin arrived slightly damaged and since the packaging itself was not damaged; Sarah assumed it was shipped damaged and called to complain. The person who answered the phone was very rude and unwilling to believe Sarah or to give her a refund. Sarah decided to use social computing to broadcast her complaint. Which of the following would be the most effective?
A)Twitter
B)Facebook
C)Blogging
D)the company's web site
E)a wiki

Accepted Answer

Twitter is a real-time and widely used social media platform, which can make Sarah's tweet or complaint easily searchable and accessible to a large number of people who may be interested in or affected by similar issues. Moreover, the platform's brevity requirement can help Sarah to craft a concise and pointed message that can grab the attention of the company's customer service team and other potential customers. Additionally, Twitter can sometimes generate a stronger response from companies that prioritize their public image and reputation, which may help Sarah to get the refund or compensation she deserves.

Question 20

Which of the following is not an example of social commerce?
A)Wendy's offers gift cards to online users for funniest response to various challenges. 
B)Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
C)Disney allows people to book tickets on Facebook without leaving the site.
D)Best Buy has a website, which can be used to purchase products for pick up in a store.
E)Zappo's uses Twitter to send customers coupons when they mention a Zappo's product.

Accepted Answer

The answer of Which of the following is not an...

Quiz 8: Social Computing

REFER TO IT'S ABOUT BUSINESS 8.3: In the case study about tracking gang violence, what city started using software to analyze social media to collect information.

One of the problems that HR departments have with using social computing to recruit is _____________.

Which of the following tools are not used by marketing professionals to compile market research?

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?

Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy to attract runners?

Hunter's sales of custom water bottles has been declining and she isn't sure why. She hasn't been paying much attention to her online presence and thought that would be a great place to start. Which of the following might give her the most insight into what consumers think about her product?

Nathan has a spare bedroom in his apartment in Boston. He would like to rent it out as a "bed and breakfast" but isn't sure how to go about it. Which of the following would be the most successful?

Which of the following is a type of collaborative consumption?

Which of the following is true about the impact of social computing on customer service?

Ratings, reviews, and recommendations

Which of the following is true about social commerce?

Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She finally has a Web site that supports online purchases. She wants to expand the use of the Web site to improve customer loyalty. Which idea is likely to have the highest success?

Which of the following is not an example of social shopping?

Which of the following is false about social advertising?

Greg still follows his high school's lacrosse team. He set up a meeting with the coach to ask how he could help with recruiting. Which of the following actions would make the most sense for recruiting from the coach's point of view?

Which of the following is not an example of social commerce?