Haya noticed that college students needed to dress up for presentations, but they never seemed to have any ties, or at least not very nice ones. She decided to set up a tie store on her campus and offer sports-themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union.
Haya needs to decide on her CRM strategy before she can select her CRM systems.
Correct Answer:
Verified
Q1: Transactional CRM systems provide interactive communication with
Q2: For purposes of efficiency, customer data are
Q4: Tweets can be used as customer touch
Q10: Haya noticed that college students needed to
Q12: Operational CRM systems support the front-office business
Q13: In the past, customer data have been
Q15: Collaborative CRM systems provide interaction with customers
Q17: The basic idea of CRM is to
Q19: Today, customers are becoming increasingly powerful.
Q33: Which of the following is not a
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