Some companies offer ____________specifically designed to analyze shoppers' behavior at their sites based on captured data such as pages viewed,options clicked,and the sequence of pages shoppers viewed.
A)supply chain management (SCM) systems
B)geographic information systems (GISs)
C)enterprise resource planning (ERP) systems
D)decision support systems (DSSs)

Question

Quizplus · Accepted Answer

Decision support systems (DSSs) are specifically designed to analyze data for decision-making purposes. In this case, the DSS would analyze data on shoppers' behavior at the company's website to provide insights into how to better target and engage customers. SCM, GIS, and ERP systems are not designed specifically for this purpose.

Some Companies Offer ____________Specifically Designed to Analyze Shoppers' Behavior at Their