Mobility barriers:
A) allow industries to change their strategy and compete in that strategic group.
B) inhibit the movement of companies between strategic groups in an industry.
C) inhibit companies from shifting between suppliers for the raw materials.
D) are factors that operate outside of an industry.
E) exclude the barriers to entry into a group and the barriers to exit from a company's existing group.

Question

Quizplus · Accepted Answer

Mobility barriers are obstacles that prevent companies from moving between strategic groups in an industry. These are often created by industry-specific factors such as brand recognition or high capital requirements for investment in production facilities, which can make it difficult for companies to change their strategic positioning in the market. While these barriers do not necessarily exclude entry or exit from a specific group or industry, they do inhibit movement and can make it challenging for companies to shift their strategic focus.

Mobility Barriers