Americans are currently living longer now than in the past because of advances in medicine. As a result, the sale of products that meet the needs of older individuals, such as devices that assist in walking and movement, have increased. In the context of an industry's macroenvironment, age is considered a:
A) technological force.
B) demographic force.
C) social force.
D) political force.
E) legal force.

Question

Quizplus · Accepted Answer

Age is a demographic force, which refers to the study of human populations in terms of size, density, location, age, gender, race, and other statistics. In this context, the increase in the number of older individuals in the population is driving the demand for products that cater to their needs.

Americans Are Currently Living Longer Now Than in the Past