Managers need to be very careful when hiring SEO consultants to verify that they do not use inappropriate SEO techniques because when they are discovered,SEs will usually punish the business by dramatically lowering the website's rank so that it does not show up on SERPs.

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This statement is true. Search engines often penalize websites that use black hat SEO techniques, which can result in a significant drop in search engine rankings. Therefore, it is crucial for managers to be careful when hiring SEO consultants and make sure they adhere to ethical and effective SEO practices.

Managers Need to Be Very Careful When Hiring SEO Consultants