Since the cost of a campaign is based on how many people click the ad,you want to select keywords that lead to site visits.

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The cost of a campaign based on clicks is typically associated with a pay-per-click (PPC) model, where advertisers pay for each click on their ad, regardless of whether it leads to a site visit. Keywords should be selected to attract relevant traffic, but the cost is determined by clicks, not visits.

Since the Cost of a Campaign Is Based on How