By their choices of competitive actions and decisions about product attributes, managers can speed up or slow down the rate of progress of an industry through the stages of the industry life cycle.
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Q2: Innovators and early adopters have very different
Q4: A fragmented industry is composed of a
Q6: Both innovators and early adopters are customers
Q6: Laggards are technologically sophisticated customers willing to
Q7: A new product's relative advantage refers to
Q9: Early adopters are customers who purchase a
Q11: The challenge in a fragmented industry is
Q13: Development of a mass market is the
Q16: Laggards are the customers who are the
Q19: Fragmented industries typically have high barriers to
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