Who among the following is most likely to fall under the category of laggards in the context of customer groups?
A) Lauren is tech-savvy and tends to actively seek out for new and innovative products in the market.
B) Suresh appreciates technology but tends to refrain from trying products that are extremely new.
C) Phillip is ignorant about the newest uses of technology and buys new products only when they become an absolute necessity.
D) Charlotte is aware of the value that technology offers; she tends to weigh costs and benefits of a product before making a buying decision.
E) Maria tends to be a little apprehensive about buying new technology but buys nevertheless when he observes that a lot of people are using the new technology.

Question

Quizplus · Accepted Answer

Laggards are customers who are slow to adopt new products and usually only make purchases when the product has become a necessity. Phillip fits this description as he is ignorant about the newest uses of technology and only buys new products when they become necessary. The other options all describe customers who are more likely to be early adopters or at least adopt products sooner than laggards.

Who Among the Following Is Most Likely to Fall Under