Which of the following factors that affect market growth rates refers to the degree to which a new product is perceived as difficult to understand and use?
A) Complexity
B) Relative advantage
C) Compatibility
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Complexity refers to how easy it is for customers to understand and use the new product. If a product is too complex, customers may be hesitant to adopt it, which can slow down market growth rates.

Which of the Following Factors That Affect Market Growth Rates