Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted a _____ strategy.

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Aries Travels extensively customizes its packages to cater to the varied preferences of customers, indicating a localization strategy. As there are minimal pressures to reduce costs, it is unlikely to adopt a global standardization or transnational strategy. The international strategy involves taking products or services developed in one country and selling them in another, which does not seem to be the case with Aries Travels. Harvest strategy refers to a company focusing on maximizing its profits and reducing investment in a particular product or market, which also does not apply to Aries Travels.

Aries Travels Is a Company That Offers Holiday and Travel