Which of the following statements is true about mailed surveys?
A) Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B) Response rates are considered good only if they exceed 80%.
C) Follow-up mailings are essential.
D) The survey should usually take between 30 and 60 minutes for the respondent to complete.

Question

Which of the following statements is true about mailed surveys?​
A) ​Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B) Response rates are considered good only if they exceed 80%.​
C) Follow-up mailings are essential.​
D) The survey should usually take between 30 and 60 minutes for the respondent to complete.​

Quizplus · Accepted Answer

Follow-up mailings are essential to increase response rates and remind non-respondents to complete the survey. Avoiding cover letters may decrease response rates as it does not provide context or incentive for taking the survey. Response rates above 60% are generally considered good for mailed surveys. The length of the survey should be kept as short as possible to encourage completion.

Which of the Following Statements Is True About Mailed Surveys?​

Which of the Following Statements Is True About Mailed Surveys?