_____ qualities play a major role in the consumer's judgment of quality.
A)Functional and nonfunctional
B)Nonfunctional
C)Service
D)Variety

Question

Quizplus · Accepted Answer

Both functional and nonfunctional qualities play a major role in the consumer's judgment of quality. Functional qualities refer to the product's performance in meeting specific needs, while nonfunctional qualities refer to the product's overall appeal, reputation, and image. Both of these qualities are important to consumers when making purchasing decisions, and they often evaluate products based on a combination of these factors.

_____ Qualities Play a Major Role in the Consumer's Judgment