The main function of marketing is ________.
A) to contribute to the accuracy of a business's strategic plan
B) to successfully establish meaningful relationships with customers to ensure loyalty and repeat business
C) to develop the business's mission and vision
D) to ensure that manufacturing capacity of a firm is aligned with consumer demand
E) to determine whether products meet current safety standards

Question

Quizplus · Accepted Answer

The main function of marketing is to establish and maintain relationships with customers in order to ensure that they remain loyal and continue to purchase products from the company. While the accuracy of a business's strategic plan may be a secondary function of marketing, it is not the primary role. Developing the mission and vision of a company is more closely related to overall business strategy and is not solely a function of marketing. Ensuring that manufacturing capacity is aligned with consumer demand is a function of operations management rather than marketing. Finally, determining whether products meet safety standards is important, but it is not the primary function of marketing.

The Main Function of Marketing Is ________