________ is the process of surveying the market environment to assess external threats and opportunities.
A) Distributing
B) Environmental scanning
C) Business planning
D) Overseeing
E) Promoting

Question

Quizplus · Accepted Answer

Environmental scanning is the process of surveying the market environment to identify and assess external threats and opportunities, including competition, economic trends, changing consumer preferences, and regulatory changes. This information is used to make informed business decisions and develop effective strategies for growth and profitability.

________ Is the Process of Surveying the Market Environment to Assess