Once an organization has performed a complete situational analysis,including an evaluation of its internal strengths and weaknesses and the external opportunities and threats of the market environment,then it is ready to ________.
A) do market research
B) expand sales over the Internet
C) select its target market
D) perform an audit of the organization's execution of its marketing mix
E) create its marketing objective

Question

Quizplus · Accepted Answer

After conducting a complete situational analysis, the organization is ready to select its target market. This is because the situational analysis provides insights into the market environment and the organization's capabilities and limitations, which helps in identifying the target market that the organization can serve effectively. The other options, such as market research, expanding sales over the Internet, performing an audit of the organization's execution of its marketing mix, and creating marketing objectives, may come later in the marketing planning process, after the organization has selected its target market.

Once an Organization Has Performed a Complete Situational Analysis,including an Evaluation