The fact that modern,sophisticated manufacturing innovations have enabled many firms to more easily customize their products and to offer them at dramatically reduced prices to satisfy the varying tastes of targeted customers represents the impact of the ________ on the marketing of products.
A) economic environment
B) competitive environment
C) technological environment
D) 4 Ps
E) the social and cultural environment

Question

Quizplus · Accepted Answer

The statement highlights the impact of modern and sophisticated manufacturing innovations on the marketing of products. This is a characteristic of the technological environment, which refers to advancements in technology that impact a business and its operations. The other options, such as economic environment, competitive environment, 4 Ps, and social and cultural environment, do influence marketing but are not specifically related to the impact of manufacturing innovations on product customization and pricing.

The Fact That Modern,sophisticated Manufacturing Innovations Have Enabled Many Firms