Marketing has evolved over which general eras?
A) innovation, production, sales concept, customer relationship
B) production concept, production, sales concept, marketing concept
C) production concept, sales concept, marketing concept, societal marketing, customer relationship
D) innovation, production concept, sales concept, marketing concept, satisfaction
E) production concept, value chain concept, purchasing concept, niche concept, customer relationship

Question

Quizplus · Accepted Answer

The evolution of marketing has gone through the production concept, sales concept, marketing concept, societal marketing, and customer relationship eras. Option A includes an "innovation" era which is not a commonly recognized era in marketing history. Option B includes the "production" era twice, and option D includes "satisfaction" which is not a recognized marketing era. Option E includes concepts that are not typically recognized as eras in marketing history.

Marketing Has Evolved Over Which General Eras