The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________.
A) realizing a profit by satisfying customers over the long term
B) creating one product designed to meet the needs of all customers
C) aligning all functions of the organization to meet or exceed customer needs
D) identifying customer needs before the product is designed and produced
E) focusing on products with the highest profit

Question

Quizplus · Accepted Answer

The marketing concept does not promote the idea of creating one product designed to meet the needs of all customers. Rather, it emphasizes identifying the unique needs and wants of specific customer segments and creating products that meet those needs better than the competition.

The Marketing Concept Changed the Focus from Finding the Right