When there is only one outlet for a line of products in a given geographic area,this is called ________.
A) exclusive distribution
B) selective distribution
C) intensive distribution
D) limited distribution
E) retentive distribution

Question

Quizplus · Accepted Answer

Exclusive distribution refers to the practice of limiting the distribution of a product to a single outlet or a limited number of outlets within a particular geographic area. This strategy is commonly used for high-end or luxury products, where the manufacturer wants to maintain tight control over the distribution and branding of their product. It can also be used to protect the exclusivity and uniqueness of the product, and to minimize price competition.

When There Is Only One Outlet for a Line of Products