Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold.This is called ________.
A) limited distribution
B) exclusive distribution
C) selective distribution
D) intensive distribution
E) retentive distribution

Question

Quizplus · Accepted Answer

Selective distribution involves limiting the number of intermediaries that carry a manufacturer's product. In this case, Zenith has chosen to train salespeople in a limited number of stores where the new model will be sold. This enables the company to control the sales and positioning of its new product in the market.

Zenith Has Introduced a Flat-Screen Television and Is Training Salespeople