Upon entering the lobby,guests at Omni Hotels are greeted with the scent of lemongrass and green tea and view elaborate floral displays. In their rooms they will find eucalyptus bath salts and Sensation Bars-mini-bars stocked with items such as mojito-flavoured jelly beans and miniature Zen gardens. This is an example of:
A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.

Question

Quizplus · Accepted Answer

This is an example of sensory marketing where a hotel chain uses scents and various sensory elements to create a memorable and luxurious guest experience.

Upon Entering the Lobby,guests at Omni Hotels Are Greeted with the Scent