A want is:
A) determined by its strength.
B) instinctive or inborn.
C) an ideal comparison point for the consumer's actual purchase decisions.
D) the particular way in which a need is satisfied, usually determined by a person's culture and experiences.

Question

Quizplus · Accepted Answer

A want is the specific desire for products or services that satisfy the underlying need, influenced by a person's culture, upbringing, and personal experiences. Unlike needs, which are basic and universal, wants are shaped by individual factors.

A Want Is