Denise loves ice cream but feels it is a "guilty pleasure" because it contains a large amount of fat and calories. She is not sure whether to indulge as she is trying to eat right. This purchase situation is typical of which type of motivational conflict?
A) approach-approach
B) approach-avoidance
C) avoidance-avoidance
D) hedonic-utilitarian

Question

Quizplus · Accepted Answer

Approach-avoidance conflict occurs when a single activity or goal has both positive and negative aspects that make the person feel conflicted about pursuing it. In this case, Denise is attracted to the ice cream (approach) because she loves it, but she also wants to avoid it due to its high fat and calorie content.

Denise Loves Ice Cream but Feels It Is a "Guilty