When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:
A) data scouring.
B) a sentiment analysis.
C) mood monitoring.
D) valence reporting.

Question

Quizplus · Accepted Answer

Sentiment analysis is the process of identifying and extracting subjective information from text data. In this case, Lululemon is using sentiment analysis to monitor consumers' emotional reactions to its products on Twitter.

When Lululemon Monitors Consumers' Emotional Reactions to Its Products on Twitter