Several of the following cultural roadblocks diminish the universality of the theory of reasoned action. Which of the following statements depicts one of those roadblocks?
A) The model was developed to deal with actual behaviour, not with the outcomes of behaviour.
B) The model was developed to predict the performance of any involuntary act.
C) The relative impact of subjective norms may vary across cultures.
D) The model measures behaviour and thus presupposed that consumers are actively monitoring past behaviours at time of purchase.

Question

Quizplus · Accepted Answer

The theory of reasoned action suggests that a person's behavior is determined by their intention to perform the behavior, which is itself influenced by their attitude toward the behavior and subjective norms. The relative impact of subjective norms (what we think others would want us to do) can indeed vary significantly across different cultures, making it a cultural roadblock to the universality of the theory.

Several of the Following Cultural Roadblocks Diminish the Universality of the Theory