CRM is used primarily by people in ______.
A) finance and accounting
B) product development and manufacturing
C) sales, marketing, and customer service
D) human resources, marketing, and finance

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which implies that it is used by sales, marketing, and customer service professionals. They utilize CRM tools to manage customer interactions and improve relationships with current and potential customers. Hence, option C is the best choice. Options A, B, and D do not align with the primary purpose of CRM.

CRM Is Used Primarily by People in ______