The goal of strategy is to find a(n) ________ that is so well suited to the firm's competitive advantages that other organizations are not likely to challenge or dislodge it.
A) strategic fit.
B) propitious niche.
C) common thread.
D) business screen.
E) implicit strategy.

Question

Quizplus · Accepted Answer

The term "propitious niche" refers to a specific segment of the market that is well-suited to a particular firm's competitive advantages. By finding and operating within such a niche, the firm can create a sustainable competitive advantage that is difficult for other organizations to replicate or challenge. This is the ultimate goal of a strong strategic position.

The Goal of Strategy Is to Find A(n) ________ That