The ability for Nike to manufacture its own shoes and then build stores for distribution is an example of
A) forward integration.
B) horizontal integration.
C) backward integration.
D) transferred integration.
E) mass integration.

Question

Quizplus · Accepted Answer

Forward integration refers to a company's ability to control the distribution and sale of its products, moving forward in the supply chain. Nike's ability to manufacture its own shoes and then distribute them through its own stores is an example of forward integration.

The Ability for Nike to Manufacture Its Own Shoes and Then