Which strategy specifies the firm's overall direction in terms of its general orientation toward growth,the industries or markets in which it competes,and the manner in which it coordinates activities and transfers resources among business units?
A) corporate
B) functional
C) divisional
D) organizational
E) business

Question

Quizplus · Accepted Answer

The corporate strategy refers to the overall direction of the firm in terms of growth, industries/markets it competes in and resource allocation between business units. It sets the framework for decision-making at higher levels in the organization. Functional strategy relates to specific functional areas such as marketing, operations or finance. Divisional strategy pertains to the direction of each individual business unit within the company. Organizational strategy encompasses the structure and design of the organization. Business strategy is concerned with how the firm competes in particular markets or industries.

Which Strategy Specifies the Firm's Overall Direction in Terms of Its